Alberto European

Hair Partings for Fine Hair

For all you fine hair folk, did you know that a ‘runway part’ makes your hair seem finer...yes that’s the line straight down the side or middle. Here are a couple of solutions! Get a tail comb and zigzag the hair from where the forehead begins. G... Read More
A Consultation with your Stylist

I have always followed this procedure for most of my career. It came about with clients bringing in pictures and I modified these into my consultation so here goes...! If I have the privilege to see a potential client before the initial appointmen... Read More
Ladies on Wearing Hats

Be careful when wearing large hats to the races, or male type hats like a trilby when out. Most of the time your hair will need to be put up off your neck and tucked into the hat to create clean lines around your hair line and face. If you wear your ... Read More
Hot Rollers for Body and Curl

Have you all wondered why catwalk and editorial model hair looks full of body and sexy movement? Well here’s why: heated rollers! No they are not just for your granny, they are how you achieve the Hollywood look. Heated rollers are an essential pa... Read More
Four Seasonal Changes

Let’s get changes in fashion styling into perspective. We do not mean going from long blue-black tresses to a Monroe blonde short halo cut. Ladies, this is all about subtle changes over the year. Personally I try to make at about three with my client... Read More
A Blow Dry that last the Whole Week

Lightly sprinkle talc on your mid lengths and ends...ok it’s a little tricky if it’s black – this is more applicable for blonde hair. Alternatively you can use a dry shampoo but ultimately the objective is to keeping your blow dry longer. The use ... Read More

Matthew Jordan-Jones

Matthew has worked in the hair and beauty industry for over 20 years. He began his career in Sydney Australia working with some of the best hairstylists and makeup artists of the time. His work ranged from managing salons to fashion shows and magazine shoots, including titles such as Vogue, Goldwell & Intercoiffure. He became a member of PACT (Perm and Colour Technicians Association of Australia) and values his colour knowledge as a vital skill.

Arriving in London in 1996 Matthew worked for the Alan D group in their Regent St salon and was promoted to manage their Holborn site. From here he moved to Daniel Field Organic and Mineral Hairdressing in Crouch End, which has a bespoke holistic approach to hairdressing. Finally in 2008 he created his own salon, Scarlet & Hollywood hair beauty London, in fashionable Islington.

Hair Partings for Fine Hair

A Consultation with your Stylist

Ladies on Wearing Hats

Hot Rollers for Body and Curl

Four Seasonal Changes

A Blow Dry that last the Whole Week

Matthew Jordan-Jones